For more than a decade, BRG has worked with leading legal scholars, bipartisan activists and conservative thought leaders to help advance the freedom to marriage and nondiscrimination protections for LGBTQ Americans.
When the U.S. Supreme Court agreed to hear landmark marriage equality cases challenging the Defense of Marriage Act and California’s ban on same-sex marriage, the plaintiffs’ legal teams in U.S. v. Windsor (2013), Hollingsworth v. Perry (2013) and Obergefell v. Hodges (2015) insisted upon retaining a public affairs firm with strong media relationships and credentials to increase public support for the plaintiffs. BRG worked to craft a strategic communications plan that would use data analytics, media outreach, and coalition recruitment to successfully garner earned media coverage across America illustrating that same-sex marriage enjoyed broad bipartisan support among niche audiences.
In 2022, BRG worked to codify the freedom to marry into federal law by joining together with Centerline Action. BRG led a dual-pronged national and state-based campaign via earned and paid media operations to encourage Republican Senators to support the Respect for Marriage Act (RMA).
- Organized a signatory letter of nearly 500 high-profile GOP activists, operatives, and elected leaders from every region of the country that served as veritable ambassadors to the U.S. Senate in support of the freedom to marry.
- Organized and deployed these grasstops GOP leaders to drive national and local media coverage inside key states.
Our successful, Republican-led campaign was featured in The New York Times and in 2023, BRG and Centerline’s efforts were awarded the Public Affairs Campaign of the Year Award by the American Association of Political Consultants.